Innovation as a Mindset

I put enterprise AI into production — and I've been early to every digital wave since Italy's first startup boom.

Advising Europe's leading companies on AI strategy and deployment.
Before that: luxury eCommerce for global fashion houses, Big Tech communications, venture scouting — and a radio microphone.

Technology, Learning, Equality are my pillars.


Seen at / worked with

  • Salesforce

  • Luxottica

  • Amazon

  • Off-White™

  • RAI Radio

Now

Enterprise AI

Choose the right problem

Most AI programs fail at selection, not execution. I work with executives to find the use case where AI moves a real business metric — and say no to the ones that won't.

Ship to production

Strategy decks don't serve customers; live systems do. I orchestrate engineering, product and business teams until the solution runs in the real world, with guardrails built for European regulation.

Make adoption stick

A deployed system nobody uses is an expensive demo. I own the last mile — change management, measurement, the executive narrative — so value shows up in the numbers.

Present

AI, from boardroom to production

Trusted advisor to private-sector enterprises across Italy: shaping AI strategy with executives, then staying accountable until agents run live — recovered accounts, complex deployments, adoption that sticks.

The craft years

Luxury taught me that execution is the brand

North American eCommerce delivery for Luxottica; before that, shipping digital stores for Off-White™, Marcelo Burlon, Palm Angels, Rick Owens. Fashion tolerates no gap between promise and pixel.

The scouting years

Reading markets before they're obvious

Startup scout for a venture firm when Italy's ecosystem was just being born; PR for Amazon, Microsoft and HP; regular pilgrimages to San Francisco to see the next wave before it crossed the Atlantic.

The voice

A radio speaker never fears the room

Professional radio years, a Rai interview on Italy's digital landscape, stages at SMAU — plus music produced and published to Spotify. Communicating complex things simply is a trained muscle, not a gift.


The record

Dates & facts

2021 — now

AI Deployment Strategist · Salesforce, Milan

2018 — 2021

eCommerce Project Manager · Luxottica & Triboo Group

2014 — 2017

Digital Consultant · DigitalManager.it — incl. Janssen (J&J)

2012 — 2016

Big Tech PR & Startup Scout · Amazon, Microsoft, HP, Key Capital

The Credentials

  • Managerial Finance — LSE Executive Education

  • TOGAF® Enterprise Architecture — The Open Group

  • 10 Salesforce Certifications

  • PMP® — Project Management Institute

  • Agile Certified

  • MS Business Management & Marketing

  • BA Economics


If you ask yourself “can we do this”?
Remind that humans landed on the Moon.
— Martina Mauro